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Prep your campaigns to blitz this football championship season

December 2014

The annual football championship ranks highly in many aspects of American culture. The game typically produces the highest national television viewership each year. It is the second highest day of food consumption in the United States, only behind Thanksgiving, raking up 1,200 calories and 50 grams of fat in snacks alone. And as far as commercials go, it’s the most expensive television ad spot of the year, with the average commercial (excluding production costs) costing $4 million for the XLVIII game in 2014.

Keyword searches are many and varied around the football championship and start a couple of weeks before the game, typically around dates, times and the teams. The week before the game, food searches around suitable game day foods start climbing. During the game, the half-time show is all the buzz.  In 2014, a record breaking 115.3 million viewers tuned in to see Bruno Mars sing. And what would the football championship be without the ads? In 2014, 78% of viewers looked forward to the commercials.

For additional search insights and other findings, check out our football championship seasonal insights presentation on this page to take on the go. For more digital marketing tips and trends, take a look at our featured industry and seasonal insights on the Bing Ads blog.

 Download the presentation