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Microsoft Search Network data

October 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

France

comScore market data for PC Users

487.1 million Monthly PC searches
18 million Unique PC users
20.4% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

61% use search engines for online product research

Brand discovery

44% use search engines for brand discovery

All demographics

Age

56% are under the age of 45

Gender

44% are female and 56% are male

Education

44% graduated from college

Income

36% have household income in the top 25%

Marriage

35% are married

Children

60% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

14% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

30% are planning to purchase insurance in the next 3 months

Auto demographics

Age

71% are under the age of 45

Gender

36% are female and 64% are male

Education

50% graduated from college

Income

43% have household income in the top 25%

Marriage

40% are married

Children

64% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

17% report having a disability

Decision Makers

43% are business decision makers

Executives

19% are senior business decision makers

B2B demographics

Age

61% are under the age of 45

Gender

29% are female and 71% are male

Education

57% graduated from college

Income

49% have household income in the top 25%

Marriage

43% are married

Children

70% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

16% report having a disability

Health Insurance

20% are planning to buy health insurance

Mortgage

18% are planning to refinance

Finance demographics

Age

71% are under the age of 45

Gender

34% are female and 66% are male

Education

58% graduated from college

Income

51% have household income in the top 25%

Marriage

43% are married

Children

65% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

7% report having a disability

Domestic Travel

38% planning to purchase a domestic vacation

International Travel

38% planning to purchase an international vacation

Travel demographics

Age

65% are under the age of 45

Gender

45% are female and 55% are male

Education

46% graduated from college

Income

39% have household income in the top 25%

Marriage

34% are married

Children

58% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

11% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

55% are under the age of 45

Gender

43% are female and 57% are male

Education

49% graduated from college

Income

42% have household income in the top 25%

Marriage

41% are married

Children

62% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

13% report having a disability

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