Skip to main content
Advertising

You run your business. We’ll help you find your customers. LEARN MORE & SIGN UP >

The Microsoft Search Network audience

October 2019

With Microsoft Advertising and insights about your audience, you can reach more customers and get more results. For instance, the Microsoft Search Network audience spends 35% more online when shopping from their desktop computers than average internet searchers. Use this data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network Audience

United States comScore market data for PC users

116 million unique desktop users. Five point five billion unique desktop searches. 36.2 percent share of desktop search market.

More buying power

Average internet searcher: 100. Microsoft Search Network Audience: 135.

The Microsoft Search Network audience spends 35% more online when shopping from their desktop computers than average internet searchers. 

Demographics

Data about searchers on the Microsoft Search Network

50%

Gender

50% are female and 50% are male
55%

Age

55% are under the age of 45

37%

Education

37% graduated from college

22%

Income

22% have household incomes in the top 25%

46%

Marriage

46% are married

30%

Children

30% have children living at home

9%

LGBTQ+

9% identify as LGBTQ+

Auto

Data about auto searchers on the Microsoft Search Network

18%

Automobile

18% are planning to purchase an automobile

14%

Auto insurance

14% are planing to purchase auto insurance

B2B

Data about business-to-business (B2B) searchers on the Microsoft Search Network

80%

Decision-makers

80% are decision-makers at work

43%

Sr. decision-makers

43% are senior decision-makers at work

Travel

Data about travelers on the Microsoft Search Network

35%

Domestic travel

35% are planning to purchase domestic travel

14%

Travel abroad

14% are planning to purchase travel abroad

Retail

Data about shoppers on the Microsoft Search Network

98%

eStore visitors

98% have visited an online retail store in the past month


Get started with Microsoft Advertising

Start taking advantage of Microsoft Advertising to grow your business.

 Sign up now