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The importance of paid search in Autos

February 2021

This case study highlights the relationship between branded keywords in paid search clicks (online activity) and vehicle (offline) sales. The consumer journey for car purchasing is multifaceted and paid search clicks are an integral factor. Brands earn 2.1x more clicks with paid search versus relying on organic search alone. After analyzing multiple autos advertisers on the Microsoft Advertising Network, we found that there is a 99% statistically significant positive linear relationship between branded paid search clicks and vehicle sales.

Read more by downloading this insight and learn how important paid search is in the Automotive industry.

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