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The importance of paid search in Autos

May 2021

  • Article
  • Automotive
  • Research

Microsoft Advertising Insights is here to help auto advertisers find the value of using paid search. Knowing that the paid search journey sees users move from non-brand research to brand selection, we provide insight into the statistically significant correlation between non-brand and branded paid clicks. With this in mind, advertisers can effectively prepare themselves for reaching customers across every stage of the marketing funnel.

Read more by downloading this insight and learn how important paid search is in the Automotive industry.

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