Windows 11 launched in early October, leading Windows software searches and clicks to spike to the largest volumes since 2019. In taking a closer look at the impact of the Windows 11 launch on general software search trends, Microsoft Advertising Insights found that both search and click volume are on the rise, and this trend is expected to continue into 2022. We also found that when looking at audience search behaviors, more than 90% of Windows search and click volume occurs on a PC, and searchers are most likely to be men aged 35-49.
With this higher volume of engaged searchers comes opportunities for marketers. Stay top of mind by using Microsoft Audience Network to reach your key audience. Additionally, utilize broad match to keep on top of the latest top performing queries, as well as device targeting to align your bids with top performing devices.