This analysis focused on trends related to gift-giving categories in Retail. It includes Microsoft Audience Network trends, attribution from Native to Search, and Native tips for success.
We’re seeing that Microsoft Audience Network click volume for Valentine’s Day categories
continue to trend upward month over month (MoM) and year over year (YoY), while key performance indicators (KPIs) improve. A key observation made through our study is that Microsoft Audience Ad exposure drives brand awareness, consideration (site visits), and purchase (conversion) for Retail advertisers. Advertisers should leverage the Microsoft Audience Network as an effective way to reach users in market for gift giving this coming Valentine’s Day.
Learn about how you can reach more shoppers this Valentine’s Day by downloading the insights today.