When you mobilize your website it will look good and work well on smartphones and tablets – and deliver up to twice the conversions compared to a less-than-optimal display. That’s because customers who search for you on their mobile devices expect a webpage designed specifically for smaller screens, like smartphones and tablets. Otherwise, it’s just too hard to use your website and customers give up. The result: no conversion.
Today, 40% of all search queries are from mobile devices. And that number is growing.
When your ad sends these mobile customers to your site, it’s crucial to your bottom line that they find a page that’s easy to read, navigate and click..
Learn more about making your website ready for mobile devices and other Bing Ads mobile advertising solutions.
Online mobile-optimization presentation
Mobile-optimization guide to download
Video guide part I
Video guide part II