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Article

Insights: Annual Enrollment Period (AEP) 2020

A preview of search trends and competitive insights from the most recent AEP season for the 2021 year, with a primary focus on Medicare.

February 2021

Article

Home & Construction trends on the Microsoft Search Network

The Home & Construction category has seen an increase in interest as more people are staying at home. In this analysis, we dive into marketplace, category and subcategory trends as well as recap Black Friday and Cyber Monday.

January 2021

Article

Understanding Credit & Lending trends

Microsoft Advertising Insights dove into Lending and Credit trends and the impact of the pandemic on these Financial Services categories.

January 2021

Article

How are consumers and healthcare professionals searching for COVID-19 treatments?

As the pandemic continues, Microsoft Advertising Insights analyzed COVID-19 search trends across consumers and healthcare professionals.

January 2021

Article

Search insights in the Mental Health category

Microsoft Advertising Insights analyzed Mental Health and seasonal patterns in search, to gauge the impact of COVID-19 in browsing behavior.

January 2021

Article

Black Friday and Cyber Monday Retail recap

A post- Black Friday and Cyber Monday recap of how consumer interest has changed for this 2020 spending holiday weekend.

December 2020

Article

Health Insurance and the end of the 2020 enrollment period

Microsoft Advertising Insights looked at the Medicare and ACA enrollment periods and updates to these options in 2020.

December 2020

Article

Microsoft Audience Network holiday trends

The holidays are quickly approaching. Get up to speed on holiday trends across the Microsoft Audience Network for your advertising campaign.

December 2020

Article

Getting into the holiday spirit – gift trends

Microsoft Advertising Insights looked at search trends in gift categories in the month of October to identify changes year over year and to provide insight into what to expect this holiday season.

December 2020

Article

Streaming content in a COVID-19 world

Microsoft Advertising Insights took a deep dive into this hot and growing category, seeing 500%+ YoY growth.

December 2020