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Consumer search trends during and recovering from COVID-19

Download our eBook to get the latest consumer search trends report and learn about the impact of COVID-19 on consumer behavior.

July 2020


Insights Live with Microsoft Advertising series

This series helps you understand your audience and make better-informed decisions about how to effectively adapt your marketing strategies.

July 2020


Microsoft’s holiday insights - 2019

‘Tis the season: set your brand apart with in-depth audience understanding and marketplace insights.

August 2019


SEM insights for Mother’s Day 2018

Plan your Mother’s Day search and PPC campaigns with data on the most popular Mother's Day searches, top performing categories and keywords.

April 2018

Woman looking at wooden blocks in the shape of a Christmas tree and a star.

White paper

How to increase your online to offline sales

How paid search drives in-store purchases during the Holidays and beyond.

November 2017

Woman and man chatting while using smartphones


Evolving smartphone audience preferences

U.S. smartphone shoppers are becoming savvier and thriftier. Get tips to help your PPC campaigns stand out in a saturated marketplace.

November 2017

Group of people viewing smartphone.


Marketing checklist for device launch ramp-up

Build an effective new device launch campaign plan with these search, click, audience and device insights.

August 2017

Young people with smoke flares and a shopping cart


Advertise ahead and last-minute for back-to-school

Get quick stats and tips to help time and budget your back-to-school search ads.

May 2017

Mother’s Day 2017 trending keywords


Mother’s Day 2017 trending keywords

Find out what searches are trending for Mother’s Day 2017 to expand your Bing Ads keyword bids.

May 2017

School children walking through playground


A+ insights for planning back-to-school campaigns

Start reaching three key audiences for a successful back-to-school shopping season.

April 2017