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Page 5 of results

Article

Insights: Annual Enrollment Period (AEP) 2020

A preview of search trends and competitive insights from the most recent AEP season for the 2021 year, with a primary focus on Medicare.

February 2021

Article

Microsoft Audience Network for Valentine’s Day

Read our analysis on gift-giving categories in Retail, including Microsoft Audience Network trends and Native tips for success.

February 2021

Article

Computer & Consumer Electronics trends

We dug into various shopping trends within the Consumer Electronics and Computer categories to provide recommendations for advertisers.

February 2021

Article

Cross-shopping for hotels and vacation rentals

Microsoft Advertising Insights looked at the cross-shopping behaviors of in-market shoppers.

January 2021

Article

Paid search value: Automotive non-brand bids

For third party advertisers in the Automotive category, bidding on non-brand terms is crucial. We dig into why that is.

January 2021

Article

Prepaid mobile and where it’s headed

We analyzed search and click trends for prepaid mobile plans and the impact that COVID-19 has had on this category.

January 2021

Article

Home & Construction trends on the Microsoft Search Network

The Home & Construction category has seen an increase in interest as more people are staying at home. In this analysis, we dive into marketplace, category and subcategory trends as well as recap Black Friday and Cyber Monday.

January 2021

Article

Unexpected overlaps of In-market Audiences

This analysis highlights overlaps of In-market Audiences within Retail, so that advertisers can leverage them to extend their reach.

January 2021

Article

Understanding Credit & Lending trends

Microsoft Advertising Insights dove into Lending and Credit trends and the impact of the pandemic on these Financial Services categories.

January 2021

Article

How are consumers and healthcare professionals searching for COVID-19 treatments?

As the pandemic continues, Microsoft Advertising Insights analyzed COVID-19 search trends across consumers and healthcare professionals.

January 2021