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Advertising

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Find fresh leads from new keyword trends related to your industry.

Tool

Boost keyword strategies with new trending queries

Get more leads from new trending queries and give your keyword strategy a big boost.

February 2021

Article

Prepaid mobile and where it’s headed

We analyzed search and click trends for prepaid mobile plans and the impact that COVID-19 has had on this category.

January 2021

Article

Unexpected overlaps of In-market Audiences

This analysis highlights overlaps of In-market Audiences within Retail, so that advertisers can leverage them to extend their reach.

January 2021

Boy playing guitar.

Tool

Microsoft Search Network data

Get help planning your Microsoft Advertising campaigns with insights about your audience. Reach more customers and get more results.

December 2020

Article

Travel industry paid media attribution

Microsoft Advertising Insights conducted a multi-touch attribution analysis in Travel comparing pre-COVID-19 to post-COVID-19 timeframes.

October 2020

White paper

U.S. Travel spend dynamic risk map

Microsoft Advertising Insights wanted to know how COVID-19 is impacting travel spend risk across different states.

October 2020

White paper

Digital advertiser's guide to COVID-19

Considerations for advertising during (and after) the new coronavirus from Microsoft Advertising.

June 2020

eBook

How to level up your agency’s search services

Six ways to exceed paid search client expectations

June 2020

eBook

Staying a step ahead of paid search trends

Insights and best practices for innovating with paid search and ways to bring more expertise to your paid search clients.

June 2020

eBook

How to win for your clients and grow your agency

Winning as an agency means winning for clients. Whether a start-up agency or a full-service agency, positioning for the future is key.

May 2020