Ad insights from the experts

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This analysis looks at how the Retail category performed during the 2020 holiday season on the Microsoft Search Network.

February 2021

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This analysis is a combination of Microsoft Audience Network trends for Home & Garden, attribution from the Microsoft Audience Network to search, and tips for success.

February 2021

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A preview of search trends and competitive insights from the most recent AEP season for the 2021 year, with a primary focus on Medicare.

February 2021

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Read our analysis on gift-giving categories in Retail, including Microsoft Audience Network trends and Native tips for success.

February 2021

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We dug into various shopping trends within the Consumer Electronics and Computer categories to provide recommendations for advertisers.

February 2021

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This case study highlights the relationship between branded keywords, paid search and Autos sales.

February 2021

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Microsoft Advertising Insights looked at the cross-shopping behaviors of in-market shoppers.

January 2021

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For third party advertisers in the Automotive category, bidding on non-brand terms is crucial. We dig into why that is.

January 2021

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We analyzed search and click trends for prepaid mobile plans and the impact that COVID-19 has had on this category.

January 2021

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The Home & Construction category has seen an increase in interest as more people are staying at home. In this analysis, we dive into marketplace, category and subcategory trends as well as recap Black Friday and Cyber Monday.

January 2021