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eBook

2021 Consumer Trends Report

Read the 2021 Consumer Trends Report from Microsoft Advertising and Suzy for tips to align insights with advertising and branding strategies.

February 2021

Article

Cross-shopping for hotels and vacation rentals

Microsoft Advertising Insights looked at the cross-shopping behaviors of in-market shoppers.

January 2021

Article

Travel In-market Audiences

Microsoft Advertising Insights knows that Travel is being hard hit by COVID-19, so we looked at our In-market Audiences and the impact on Travel advertisers.

October 2020

Article

Travel industry paid media attribution

Microsoft Advertising Insights conducted a multi-touch attribution analysis in Travel comparing pre-COVID-19 to post-COVID-19 timeframes.

October 2020

White paper

U.S. Travel spend dynamic risk map

Microsoft Advertising Insights wanted to know how COVID-19 is impacting travel spend risk across different states.

October 2020

Article

Alaska Airlines achieves paid search success

Alaska Airlines boosts paid search success and ROAS with Audience Targeting

August 2020

Article

P&O Cruises efficiently scaled reach

With the assistance of Adobe, P&O Cruises also uncovered opportunity to better utilize the Microsoft Advertising platform.

October 2019

Article

FlipKey nets more revenue with broad match

Learn how FlipKey used broad match and Remarketing to win market share from competitors, reduce the time to convert a customer, and more.

June 2019

Article

Air France soars with combined SEM solutions

Microsoft Advertising while reducing their CPC.

May 2019

Article

Flying high with innovative data management

Learn how Virgin Australia achieved an 18% increase in YoY revenue and a 5% boost in the average order value of bookings using Microsoft Advertising.

March 2019