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Advertise ahead and last-minute for back-to-school

May 2017

Back-to-school searches peak as early as July and as late as September. Campaign planning for the second-most lucrative retail season of the year isn’t linear. Advertisers need to plan for three search and shopping waves in July, August and September.

Deep-dive into each of the popular back-to-school products where click-through and searches vary throughout each wave:

  • School supplies
  • Dorm furniture and accessories
  • Clothing and shoes

Get quick stats and campaign tips broken down month-by-month to help time and budget your search ads by downloading the 2017 back-to-school advertising infographic. Then pair it with the full back-to-school advertising insights presentation. For more advertising tactics, check out or visit the retail insights portal on

 Download now