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Home & Construction trends on the Microsoft Search Network

January 2021

The Home & Construction category has seen an increase in interest as more people are staying at home.  In this analysis, we dive into marketplace, category and subcategory trends as well as recap Black Friday and Cyber Monday performance.

Some highlights include:

  • Home & Construction searches have increased year over year (YoY)
  • Mobile & Shopping ads reported strong YoY and month-over-month growth
  • Top searched subcategories varied depending on the week and subcategory growth 
  • Black Friday and Cyber reported strong search and click growth, especially across Décor, Appliances, and Kitchen & Dining 
Download the PDF to learn more about Home & Construction trends on the Microsoft Search Network.

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