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Retail holiday trends: The return of in-store buying

October 2021

  • Article
  • Planning Tools
  • Retail
  • Seasonal trend

Get a better understanding of the Retail search landscape for the holiday season. Although 2020 delivered low search and click volume for in-store-related shopping queries, Microsoft Advertising insights show that in-store-related searches and clicks are rebounding, with 30% and 119% year-over-year growth respectively. Apparel subcategories are also seeing upward trends when it comes to search volume.

Optimizations will be key during this time. Ensure your campaigns aren’t limited by budget, and plan for periods of high cost-per-click during peak times. Utilize both Native and Shopping Ads to effectively reach customers in their search.

Dive deeper for more recommendations for holiday Retail, including the breakout for top-performing apparel subcategories.

 Download the insights