Modern marketers are becoming technologists, adopting new ways to engage customers along their journey in order to drive brand perception, increase loyalty, and drive purchase. However, with the rapid change in technology, marketers are struggling with how and what to implement.
We recently conducted a series of comprehensive interviews and an online survey of marketers and agencies across companies of all sizes and industry verticals. As a continuation to our first findings with top-performing marketers and their data strategy, we explore the role of artificial intelligence (AI), machine learning (ML), and inclusive marketing.
They’re using AI to increase engagement and performance while leaning on machine learning and predictive modeling to help anticipate customer behavior and craft better experiences.
Discover how market leaders are increasing engagement and performance by anticipating customer behavior, and where you are along the journey.