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Say hello to your target audience

September 2019

  • eBook
  • Tips & Tricks

You want to reach the right people. Microsoft Advertising is here to help. With a full suite of audience targeting features, we can help you reach the customers you’re looking for. Whether you take advantage of the rich set of audiences provided by Microsoft Advertising or onboard your own, you can discover new customers or retarget those who have shopped with you before. When you enable audience targeting features, you can find customers who meet the criteria you specify, exposing your ad to people who are interested in your products or services — and more likely to convert.

  • Ads shown to Product Audiences saw up to a 100% greater conversion rate than the same ads shown to non-audience targeted users for the same Shopping Campaigns.
  • Ads shown to LinkedIn Profile Targeting audiences saw up to a 42% greater conversion rate than the same ads shown to non-audience targeted users.
  • Ads shown to users in Remarketing lists saw a 34% greater conversion rate than the same ads without Remarketing lists.

Download our free playbook to learn more about:

  • Each audience targeting feature we offer.
  • How to layer targeting features to get more out of your campaigns.
  • How to boost bids and improve targeting by combining your data with Microsoft data.
  • Best practices to boost your targeting capabilities.