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The Art and Science of Bing Ads Automated Extensions

  Webcast hosted by ON24 , Tips & Tricks

Improve your ad’s visibility and performance

Webcast overview

Date: August 29, 2018
Time: Available on demand
Duration: 39 minutes

Summary

Save time and eliminate ad testing guesswork. Learn how to improve your ad’s visibility and performance.

In The Art and Science of Bing Ads Automated Extensions webcast, we’ll explore how Bing Ads is using artificial intelligence (AI) to build systems that can perceive, learn, find patterns and help make predictions that improve ad performance. We’re thrilled to add another AI-powered solution to the Bing Ads platform. Formerly known as annotations, Automated Extensions will save you time by reducing operational tasks as well as help alleviate ad testing guesswork. As an intelligent ad solution, Automated Extensions use AI to analyze huge amounts of data and find more effective ways to supplement your text ads with extensions for improved visibility and increased performance, with no action required from you.


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Speakers

Eugene Goldenshteyn

Sr. Product Marketing Manager

Microsoft Advertising

Eugene is a Senior Product Marketing Manager at Microsoft with a focus on ad extensions, annotations, Dynamic Search ads and Expanded Text ads. Eugene has almost 20 year experience working in online advertising. Before joining Microsoft, he spent his career at one of the world’s largest interactive agencies, Razorfish, in different roles, ending as an Account Director. Eugene has received a graduate degree from the MBA program at the Foster School of Business at the University of Washington. He also attended the University of Washington for his Bachelor’s degree in International Studies.

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry.