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A closer look at crypto investors

May 2022

  • Article
  • Financial Services
  • Research
A group of three men sit in a meeting room and talk to each other while using their laptops.

As debate continues about the long-term viability of crypto investing, the short-term marketplace is vibrant and diverse. Even with a recent dip in interest, we see nearly as many crypto-related searches as traditional investments across Microsoft Advertising.

Crypto researchers show many demographic characteristics you would expect: male, younger, and risk-seeking. These investors appear more likely to engage in cross-exchange behavior than traditional ones, and are unlikely to run many searches during their journey. With this, advertisers may have success not just targeting net new crypto investors, but highlighting opportunity to current ones as well.

For more information on the crypto investor, download the full insights.

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