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Stephanie Worley

Senior Content Strategist, Microsoft Advertising

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BLOG POSTS BY Stephanie Worley

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#BingAdsStories: Motoroso revs up with help from Bing Ads

Bing Ads brings results for small businesses, digital marketing agencies and now: car-lovers. It’s true; the latest Bing Ads Customer Success Story features Motoroso.com CEO and lifelong car enthusiast Alex Littlewood, who has seen “more targeted, more refined, better traffic for a better price” with Bing Ads. The team at Motoroso – a market network where automotive enthusiasts can find ideas, get inspiration and plan their restoration projects and creations – uses tools like Bing Ads Editor to...

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#BingAdsStories: Page Zero Media hits its target CPA

What does a search engine marketing (SEM) agency have in common with Chinese jump rope? Mona Elesseily, a childhood player and innovator of the game, can tell you in our latest Bing Ads Customer Success Story. Mona and Andrew Goodman head up Page Zero Media, a search marketing agency that has been using its pay-per-click expertise to maximize client return on investment for over a decade. In this installment of customer stories, Page Zero Media uses Bing Ads to hit an ambitious...

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#BingAdsStories: Agency brings the heat with Bing Ads

How does a cashmere retailer heat up holiday sales? Product Ads: ads that showcase the retailer’s products in a larger format with images, pricing and promotional text. In the latest Bing Ads Customer Success Story, digital marketing agency ECommerce Partners uses Bing Shopping Campaigns to create and manage Product Ads for long-term client White + Warren, a high-end clothing company specializing in cashmere. With Product Ads, ECommerce Partners can give White + Warren a competitive edge...

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Microsoft is “all-in” with search advertising

For an inside look at the people and ideas behind Microsoft Search Advertising, we give you the Microsoft Search Advertising All-In Video. In this video, Microsoft Search Advertising Corporate Vice President, Rik van der Kooi, talks to Danielle McMeekin, Regional VP of Sales, about what excites him about Bing Ads and how Microsoft is committed to growing Bing to meet the needs of current and future Bing Ads clients. Viewing options If you're pressed for time, or if you're only interested in...

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Pet insurance agency finds Bing Ads to be top dog

We love our pets. They’re family members, companions and best friends. If they ever get hurt or sick, we vow to do whatever it takes to help them get better. That is until the first bill trickles in, followed by another and another. Thousands of dollars later, with your bank account resembling a ghost town, a sinking feeling starts to build in the pit of your stomach. A decision looms ahead: broken heart or empty wallet? ​ Nick Braun thinks that’s a choice no pet owner should ever have to make....

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