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Stephanie Worley

Senior Content Strategist, Microsoft Advertising

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BLOG POSTS BY Stephanie Worley

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Search Engine Marketing key to Reaching New Customers

Want to keep your competition in the rearview mirror? If you own a small business, consider increasing your digital marketing budget. According to a recent study,1 a whopping 70% of small businesses plan to do just that in 2017. We’re not talking trivial amounts either; 30% said they planned to increase their budget a lot.

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Searching for love? Prep your Valentine’s Day ad campaigns for 2017!

When it comes to shopping in the name of love, people aren’t afraid to spend money. Retailers went gaga over $19.7 billion in Valentine’s Day sales last year.1 Show some love to your search engine marketing (SEM) campaigns this Valentine’s Day; If you don’t, you’ll be missing a big opportunity to generate leads and revenue in Q1 2017.

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#BingAdsStories: Showroom Logic drives more shoppers to dealerships

In the latest Bing Ads Customer Success Story, one search engine marketing company answers one very important question: How do we help our clients target the best customers? Showroom Logic, builder of its own digital marketing platform, tapped into the Bing Ads audience of highly qualified buyers to get higher conversion rates at lower costs — especially for its clients in the automotive industry. “We ran a comparison test of 228 active Bing accounts and saw tremendous results,” says VP of...

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#BingAdsStories: Motoroso revs up with help from Bing Ads

Bing Ads brings results for small businesses, digital marketing agencies and now: car-lovers. It’s true; the latest Bing Ads Customer Success Story features Motoroso.com CEO and lifelong car enthusiast Alex Littlewood, who has seen “more targeted, more refined, better traffic for a better price” with Bing Ads. The team at Motoroso – a market network where automotive enthusiasts can find ideas, get inspiration and plan their restoration projects and creations – uses tools like Bing Ads Editor to...

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