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Microsoft Advertising Blog

Stephanie Worley

Global Brand Marketer, Microsoft Advertising

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BLOG POSTS BY Stephanie Worley

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Optimize now for the changing holiday retail landscape in 2021

Microsoft Advertising has collected recent data that points to some winning strategies marketers should consider during holiday planning. Check out four key trends to keep in mind as you plan your holiday campaigns.

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What is ad retargeting and how to use it to capture customers

If you run a small business and sell your products or services online, you know how critical advertising is in driving people to your website. What if they’re not ready to buy right away? Learn how retargeting can help you achieve your business goals.



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Emerging trends impacting small businesses

2020 brought a rapid transformation in online consumer behavior, with digital acceleration upending typical practices for small businesses. Visit our small business hub to get powerful strategies & tools to help maximize your business impact in 2021.

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Travel searches take off: 4 Travel advertiser tips to use now

Consumer behavior has changed over the past year and is impacting the types of vacations that are planned. Those changes are showing up in our search data as well as in our own research. Get up to speed on new trends shaping the Travel industry.

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