October 18, 2018
2-minute read
Join us at 11 a.m. (PST) on October 25 for The Art and Science of broad match on Bing Ads webcast as we explore how broad match can help you tap into new business opportunities, and how you can optimize your campaigns to drive the best results.
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October 01, 2018
2-minute read
The word ‘disruption’ has had a makeover. It used to mean something unpleasant. But in the age of AI, disruption means new technology making life easier and more fun for consumers. For marketers, disruption still brings challenges. Don’t panic. It also sparks opportunity, and Bing is here to help.
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September 26, 2018
2-minute read
Today some of the questions you asked during The Art and Science of the Microsoft Audience Network webcast are being answered. This webcast (now available on-demand) the Microsoft Audience Network, an audience marketing solution powered by the Microsoft Graph and artificial intelligence (AI), and home of the new Microsoft Audience Ads.
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September 24, 2018
3-minute read
The industry is buzzing. Why? Because there’s been a seismic shift in paid search marketing from keywords to audiences. It’s true. While keywords are still important, it turns out that audiences are even more critical when it comes to fine tuning your marketing strategy.
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September 13, 2018
2-minute read
As marketers, you’re shifting your attention to what really counts: people. That’s why we’re combining user intent from search and user profile data to create a powerful match between a person’s needs and an advertiser's offering to help deliver greater performance for you.
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