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Shelby Gagnon

Product Marketing Manager

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BLOG POSTS BY Shelby Gagnon

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Making the love connection in time for Valentine’s Day

If your brand is in the business of warming the heart, there is one moment of the year that stands out: Valentine’s Day. However, the business of finding and manifesting love is a year ‘round affair; insights on both Valentine’s Day and online dating can be valuable focus areas for savvy marketers. The desire to invest in love is on the rise – in the US, Valentine’s Day saw a total spend of $18.9 billion in 2015, a 10% increase from 2014.[1] For the fourth largest spending holiday of the year,...

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Campaign planning with the Bing Ads 2015 holiday calendar

Zen may be the last word you associate with holiday shopping ad strategy, but if there’s any way to be chill this season, it’s by planning ahead. Without a doubt, the big winners of the 2014 holiday season were those who planned, coordinated their plans across media and then planned some more. To help you master the art of digital holiday marketing, Bing Ads has created the 2015 interactive calendar so you can: Know the critical shopping dates you need to plan around. See spending trends – many...

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Four tips to charge your new device campaigns

As summer fades to fall, consumers start anticipating the new smartphones, tablets, and wearables that will heat up the holidays, and the accessories that go with them. It’s also the time when device manufacturers often announce new products. For new device advertisers, September and the holidays are prime time for paid search campaigns. With $10.9 billion in U.S. digital ad spending related to new devices, it’s important for advertisers to have their campaigns tailored and ready for the surge...

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Four ways to fortify your health insurance campaigns

Since the beginning of the first Affordable Care Act (ACA) Open Enrollment period in October 2013, the rate of uninsured adults in the U.S. has dropped from 16.8% to 11.9% – that’s a 35% decrease (Gallup, In U.S., Uninsured Rate Dips to 11.9% in First Quarter, April 13, 2015). In June, the enrollees of the federal exchange – 6.4 million people in 34 states – received news that the U.S. Supreme Court ruled in their favor and that they are still eligible for premium tax credits (aka “subsidies”)...

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7 tips to rule Back-to-School

From a consumer's perspective, talking about Back-to-School (BTS) shopping before the kids are even out of school for the summer may seem a bit early. From an advertiser's perspective, however, knowing that many consumers start their BTS shopping mid-summer, it makes perfect sense. Part of being successful with PPC advertising involves researching your audience and leveraging those insights to build campaigns that have the right combination of ad copy and...

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