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Blog

Rik van der Kooi

Corporate Vice President, Microsoft Advertising

BLOG POSTS BY Rik van der Kooi

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Bing powers AOL search

Last June, we announced a long term search partnership with AOL. Today, I am excited to share that as of Jan. 1, Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide. All major Bing Ads ad products are enabled for AOL search traffic worldwide to provide marketers with additional high-quality volume and ways to reach their desired audience. Our partnership with AOL brings additional scale and opportunity...

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Welcoming our clients: We're all in with Bing Ads

Back in April, we announced our renewed search partnership with Yahoo. In July, Bing’s integration into Microsoft services increased with the launch of Windows 10 and is becoming a core component to its success. We’ve since transitioned thousands of clients from Yahoo, recruited an entire sales force to serve them and we’ve continued to take market share in the US and internationally. Our growth is the result of working with you, our clients, every day and I could not be more excited to be part...

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Update on International Bing Ads Sales

The Bing Ads Search Sales and Service team continues to build momentum following our recent Yahoo partnership extension. On the heels of Rob Wilk joining the team as the new North America Vice President of Premium Search Sales, we are thrilled to announce that Axel Steinman will join us as the International Vice President of Search Sales. Axel has 27 years of experience in the online and technology industry, spending the last nine years expanding Microsoft’s digital advertising and consumer...

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Update on Bing Ads Sales and Account Team

On the heels of our Yahoo Partnership extension announcement a month ago, we are excited to announce Rob Wilk as the new North America VP of Search Sales and Service. He joins us from Foursquare, where he was Vice President of Sales. Prior to Foursquare, Rob directed a team responsible for driving optimal search performance for some of Yahoo’s biggest advertisers across US and Canada, including managing the award-winning search optimization and strategy team. Rob was among the first employees of...

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Moving Search Forward

Today, I’m excited to announce a renewed search alliance with Yahoo. The agreement opens up significant opportunities in our partnership, enabling both partners to improve the search experience, create value for advertisers, and establish ongoing stability for partners. You can learn more about it here. I want to thank Marissa Mayer and her team for working closely with us over the past few months to rejuvenate our partnership. Search has, and will continue to be, an incredibly important part of...

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