Rik van der Kooi

Today, we announced that we are evolving our naming from Bing Ads to Microsoft Advertising. This change represents the evolution in our advertising solutions, and the new opportunities we are delivering to help you grow your business. You will see the change starting to roll out today as BingAds.com becomes MicrosoftAdvertising.com, and continuing over the coming months as all of our experiences and materials are updated to reflect Microsoft Advertising.

Reach the Audience that Matters Most

•   May 03, 2018
•   Rik van der Kooi 
•   Product news
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The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, web and apps. The Microsoft Audience Network offers advanced audience targeting and brand safe native placements. We recognize that the industry is ever changing, customer-centricity matters more than ever to businesses, and AI is transforming how marketers and brands engage with their customers.

Microsoft has joined the Coalition for Better Ads. We believe in supporting and collaborating with the online advertising industry to develop standards that make the digital ecosystem function better for consumers, marketers and publishers.

Last June, we announced a long term search partnership with AOL. Today, I am excited to share that as of Jan. 1, Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide. All major Bing Ads ad products are enabled for AOL search traffic worldwide to provide marketers with additional high-quality volume and ways to reach their desired audience. Our partnership with AOL brings additional scale and opportunity...

Back in April, we announced our renewed search partnership with Yahoo. In July, Bing’s integration into Microsoft services increased with the launch of Windows 10 and is becoming a core component to its success. We’ve since transitioned thousands of clients from Yahoo, recruited an entire sales force to serve them and we’ve continued to take market share in the US and internationally. Our growth is the result of working with you, our clients, every day and I could not be more excited to be part...