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Microsoft Advertising Blog

Rik van der Kooi

Corporate Vice President, Microsoft Advertising

BLOG POSTS BY Rik van der Kooi

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Microsoft Advertising organizational update

After more than 10 years leading Microsoft Advertising, Rik van der Kooi will be leaving his post. Rob Wilk, most recently VP, Head of Global Strategic Sales, has been announced as the new leader. The road ahead for Microsoft Advertising, our clients, and partners is exciting.

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Getting the most out of your data with the Microsoft Customer Experience Platform

The Microsoft Customer Experience Platform gives you control of your customer data to personalize, automate and orchestrate along the customer decision journey. Learn how it can help you meet today's customer expectations and deliver privacy-aware, consent-enabled personalization.

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Empowering retailers for the future of digital commerce

The retail industry is undergoing a digital transformation, as various forms of computing are becoming embedded in every aspect of retail. Microsoft is unveiling our latest solutions to empower retailers all over the world to take advantage of this transformation.

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The PromoteIQ team and Microsoft Advertising team members.

PromoteIQ acquired by Microsoft

Microsoft has acquired PromoteIQ, the leading provider of vendor marketing technology to online retailers and brands. This announcement is an important step in the journey to innovate and accelerate our offerings.

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Bing Ads is now Microsoft Advertising

Today, we announced that we are evolving our naming from Bing Ads to Microsoft Advertising. This change represents the evolution in our advertising solutions, and the new opportunities we are delivering to help you grow your business. You will see the change starting to roll out today as BingAds.com becomes MicrosoftAdvertising.com, and continuing over the coming months as all of our experiences and materials are updated to reflect Microsoft Advertising.

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