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The retail industry is undergoing a digital transformation, as various forms of computing are becoming embedded in every aspect of retail. Microsoft is unveiling our latest solutions to empower retailers all over the world to take advantage of this transformation.
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Microsoft has acquired PromoteIQ, the leading provider of vendor marketing technology to online retailers and brands. This announcement is an important step in the journey to innovate and accelerate our offerings.
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Today, we announced that we are evolving our naming from Bing Ads to Microsoft Advertising. This change represents the evolution in our advertising solutions, and the new opportunities we are delivering to help you grow your business. You will see the change starting to roll out today as BingAds.com becomes MicrosoftAdvertising.com, and continuing over the coming months as all of our experiences and materials are updated to reflect Microsoft Advertising.
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The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, web and apps. The Microsoft Audience Network offers advanced audience targeting and brand safe native placements. We recognize that the industry is ever changing, customer-centricity matters more than ever to businesses, and AI is transforming how marketers and brands engage with their customers.
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Microsoft has joined the Coalition for Better Ads. We believe in supporting and collaborating with the online advertising industry to develop standards that make the digital ecosystem function better for consumers, marketers and publishers.
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