Piyush Naik

Starting this spring, all your manual bidding strategies for search, shopping, and Dynamic Search Ads campaigns will work smarter with Enhanced CPC and other automated bidding strategies. Read more about how automation will help optimize your bids.

Make your campaign experiments even more powerful

April 27, 2020

3-minute read

Subha HariPiyush Naik

Product news

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Learn about a new advanced option for creating campaign experiments, the cookie-based split option. You now have even more options for optimizing your campaigns.

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

As an advertiser, it's important that your ads are shown to the right audience, in the right place, at the right time. Given that targeting controls help you do exactly that, it’s not surprising that targeting improvements are top-of-mind for most...