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Microsoft Advertising Blog

Nora Xu

Marketing Group Manager, Microsoft Advertising

BLOG POSTS BY Nora Xu

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Staying home has made us rethink our spaces

Spring is here, and we want to highlight some Home & Garden trends and shifts in consumer behavior we’ve observed in our marketplace. Use our insights & strategies to enhance your ability to convert customers where and when they’re shopping.

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Building business value through trust, love, and loyalty

We conducted research to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value. Get insights on the opportunity trust creates for brands to develop an authentic relationship with consumers.

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Maximizing purchase consideration through the trust curve

Trust is pivotal between a brand and its consumers. It serves as the foundation for love and loyalty, which lead to purchase consideration. Learn about the trust curve, and consumer expectations that build the laddering effects of trust, love and loyalty.

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