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Microsoft Advertising Blog

MJ DePalma

Head of Global Multicultural & Inclusive Marketing, Microsoft Advertising

BLOG POSTS BY MJ DePalma

Page 6 of results

The Art and Science of Brand Amplification Q&A

We’re answering the questions we received during The Art and Science of Brand Amplification webcast, but didn’t have time to answer. This webcast (now available on-demand) explores how to amplify your brand using paid search and how it impacts the bottom line. Even when searchers don't click, search advertising can help you by boosting brand awareness, market leadership and purchase intent.

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Disruptive Marketing to Generation X- Y and Z Q&A

We’re recapping the audience questions and answers we received during the Disruptive Marketing to Generation X, Y and Z webcast, which is now available on-demand. We explored trends, tactics and strategies to reach three key audiences: parents, students and teachers across three generations for back-to-school shopping. We discussed tactics for each demographic and each month of the shopping season.

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The Art and Science of Brand Amplification webcast title slide.

Announcing The Art and Science of Brand Amplification webcast

This blog is meant to promote the upcoming Advertiser Science Series webcast – The Art and Science of Brand Amplification. Speakers MJ DePalma, Purna Virji, and guest Aaron Levy will discuss research on brand impact of paid search ads on their behavior as well as explore the framework for creating impactful brand paid search advertising.

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Disruptive Marketing to Generation X, Y, and Z

Bing Ads Webcast: Disruptive Marketing to Generation X, Y, and Z

During this Bing Ads webcast, we'll dive into Disruptive Marketing strategies for back-to-school keeping in mind ways you can reach Gen X, Y and Z: students, parents and teachers who influence shopping decisions and make purchases. We’ll also review industry and Bing data, insights, and trends. You’ll walk away with a back-to-school game plan like never before!

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The Art and Science of Remarketing Optimization Q&A

Today we’re answering the audience questions we received during The Art and Science of Remarketing webcast but didn’t have time to answer. This webcast (now available on-demand) explores remarketing optimization to help you unlock the potential of this unique way to reconnect with your audience. From myth busting to strategies that go beyond the basics, recharge your retargeting techniques and reimagine the possibilities of remarketing.

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