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Microsoft Advertising Blog

Kirsten Fischl

ANALYTICAL LEAD, MICROSOFT ADVERTISING

BLOG POSTS BY Kirsten Fischl

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Two women working with some handouts in a desk next to a laptop in an office.

Vertical tips for advertising in uncertain times

The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.

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