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François Nikbakht II

Marketing Communications Manager, Digital Customer Experience

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BLOG POSTS BY François Nikbakht II

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How to earn LGBTQIA+ customers: a gay marketer’s Pride Month perspective

LGBTQIA+ Pride Month has a different meaning to everyone. For one gay Microsoft Advertising marketer, it's a month during which he believes marketers and advertisers should be socially aware. Learn his three tips for earning LGBTQIA+ customers year-round.

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How Black Friday and Cyber Monday 2021 were different, and what advertisers can do about it

Black Friday and Cyber Monday 2021 sales dipped both Cyber Week holidays. Emerging trends from pandemic sentiment and the global supply chain shortage have created new opportunities for digital advertisers. Learn key Retail insights and tips to adapt and optimize your search and native campaigns.

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