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Microsoft Advertising Blog

François Nikbakht II

Marketing Communications Manager, Brand Marketing, Microsoft Advertising

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BLOG POSTS BY François Nikbakht II

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How Black Friday and Cyber Monday 2021 were different, and what advertisers can do about it

Black Friday and Cyber Monday 2021 sales dipped both Cyber Week holidays. Emerging trends from pandemic sentiment and the global supply chain shortage have created new opportunities for digital advertisers. Learn key Retail insights and tips to adapt and optimize your search and native campaigns.

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