April 12, 2021
Microsoft Audience Ads (native ads) drive lifts in awareness, consideration, and conversion for advertisers across vertical industries. Read our research and recommendations that can improve your advertising performance.
December 18, 2020
Search engine marketing has become increasingly important as consumers have shifted more toward online shopping. Retailers need to understand their customers’ purchase decision journey to drive sales. Search and native advertising can help.
July 22, 2020
Search query trends during COVID have provided invaluable insights into consumer behaviors and needs. Advertisers should not limit themselves by only activating search trends on search. Read more about how to extend the activation of search-based insights into native advertising.
April 17, 2020
Our Analytics & Insights team has first- and third-party data to share regarding consumer behavior in March. Utilize this to strategize your native advertising, and stay connected with your customers while you navigate these unprecedented times.
October 27, 2017
Get the scoop on how the Equifax data breach has affected search trends, the implications for search advertisers, and what steps you can take to help create a positive brand association.