April 12, 2021
6-minute read
Microsoft Audience Ads (native ads) drive lifts in awareness, consideration, and conversion for advertisers across vertical industries. Read our research and recommendations that can improve your advertising performance.
Read more
December 18, 2020
5-minute read
Search engine marketing has become increasingly important as consumers have shifted more toward online shopping. Retailers need to understand their customers’ purchase decision journey to drive sales. Search and native advertising can help.
Read more
July 22, 2020
3-minute read
Search query trends during COVID have provided invaluable insights into consumer behaviors and needs. Advertisers should not limit themselves by only activating search trends on search. Read more about how to extend the activation of search-based insights into native advertising.
Read more
April 17, 2020
3-minute read
Our Analytics & Insights team has first- and third-party data to share regarding consumer behavior in March. Utilize this to strategize your native advertising, and stay connected with your customers while you navigate these unprecedented times.
Read more
October 27, 2017
2-minute read
Get the scoop on how the Equifax data breach has affected search trends, the implications for search advertisers, and what steps you can take to help create a positive brand association.
Read more
Sorry, there was a problem retrieving your results.