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Microsoft Advertising Blog

Alex Tonin

Sr. Global Analytical Lead, Audiences, Microsoft Advertising

BLOG POSTS BY Alex Tonin

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Planning for an inclusive recovery

The inequitable impacts of the pandemic are well documented, but what we can do as marketers is not. Learn how to build a brand that is welcomed into people’s lives by earning their trust and upholding their values through Marketing with Purpose.

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Downstream performance impact of Microsoft Audience Network ads

Microsoft Audience Ads (native ads) drive lifts in awareness, consideration, and conversion for advertisers across vertical industries. Read our research and recommendations that can improve your advertising performance.

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Making sense of the multi-channel retail consumer journey

Search engine marketing has become increasingly important as consumers have shifted more toward online shopping. Retailers need to understand their customers’ purchase decision journey to drive sales. Search and native advertising can help.

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Activating vertical trends on both search and native

Search query trends during COVID have provided invaluable insights into consumer behaviors and needs. Advertisers should not limit themselves by only activating search trends on search. Read more about how to extend the activation of search-based insights into native advertising.

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Native advertising strategies for unprecedented times

Our Analytics & Insights team has first- and third-party data to share regarding consumer behavior in March. Utilize this to strategize your native advertising, and stay connected with your customers while you navigate these unprecedented times.

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