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Learn how Bing Ads works. Our PPC advertising courses cover everything you need to know to become a Bing Ads Accredited Professional. We’ll guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimization and managing your budget. Take our advertising courses online — on your own time and at your own pace. Then, once you’re ready, successfully complete our accreditation exam to enjoy the member benefits.
Get started with your Bing Ads training by selecting a topic below. If you are a premium channel partner, tool provider or strategic agency, you can access Bing PPC courses for beginners and advanced practitioners in the Bing Ads Academy.