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The Workday Consumer has logged in

Many suspected that the consumer journey had shifted, but to what extent and how? Microsoft Advertising commissioned a leading global research and advisory firm to conduct research and find out. Learn the new insights provided by the study.

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Two people smiling while holding a phone and a credit card at home.

Article

Len The Plumber’s success journey

How Blue Corona helped Len The Plumber Heating & Air increase return on ad spend (ROAS) by 318% with Microsoft Advertising

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Microsoft Store Ads

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ixigo’s success story

How ixigo generated a remarkable 44% total conversions with Microsoft’s Dynamic Search Ads

April 2024

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RelevanC’s success journey

Green KPIs for the win: How Microsoft Invest helps brands lowering carbon emissions

March 2024

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Darmar’s success journey

How Darmarsklep.pl increased ROAS 865% with Microsoft Advertising

March 2024

Happy university students celebrating on graduation day with graduation gowns.

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ASU’s success journey

Arizona State University expands online student enrollment through Microsoft Advertising

March 2024

Person with a laptop sitting in an armchair.

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Owl Labs's success journey

How Owl Labs achieved a 60% lower CPA with Microsoft’s Search Ads

March 2024

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Flower Chimp's success journey

How Flower Chimp achieved a 231% increase in total conversion rates with Microsoft Advertising

March 2024

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Gandalf's success journey

How Gandalf achieved a 1316% ROAS and 100% overall higher revenues with Microsoft Advertising

March 2024

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First-id success journey

How to increase 65% of the overall reach, compared to a third-party cookie targeted campaign and 78% of impressions without cookies on publisher's partner inventory, First-id was the only deterministic identifier without cookies that showed up.

March 2024