Microsoft Advertising Blog
Captivating and relevant: How conversational AI is changing advertising
AI-generated content, campaign optimization, and specialized agents give advertisers a competitive advantage.
Three generative AI trends shaping the future of marketing
As generative AI adoption progresses, it can help you improve your marketing and advertising.
From hype to execution: Why you need a conversational AI marketing plan now
In generative AI, 2023 was the year of "Wow." 2024 is about "How." But in 2025? Things are getting exciting—this year is all about execution.
Transforming audience engagement with generative AI
Transforming audience engagement with generative AI
Six reasons to integrate Retail Media into your brand strategy
Learn how you could leverage a Retail Media strategy to create an exceptional shopper brand experience that results in deeper engagement and more brand impressions.