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    Experience new growth possibilities with Microsoft Advertising today >

    1. Home
    2. Blog
    3. Paul Longo

    Microsoft Advertising Blog

    Paul Longo

    GM, AI in Ads, Microsoft Advertising

    Captivating and relevant: How conversational AI is changing advertising

    AI-generated content, campaign optimization, and specialized agents give advertisers a competitive advantage.

    May 28, 2025

    Three generative AI trends shaping the future of marketing

    As generative AI adoption progresses, it can help you improve your marketing and advertising.

    March 25, 2025

    From hype to execution: Why you need a conversational AI marketing plan now

    In generative AI, 2023 was the year of "Wow." 2024 is about "How." But in 2025? Things are getting exciting—this year is all about execution.

    February 24, 2025

    Transforming audience engagement with generative AI

    Transforming audience engagement with generative AI

    October 02, 2024

    Six reasons to integrate Retail Media into your brand strategy

    Learn how you could leverage a Retail Media strategy to create an exceptional shopper brand experience that results in deeper engagement and more brand impressions.

    November 10, 2022
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