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Microsoft Advertising Blog

Nora Xu

Marketing Group Manager, Microsoft Advertising

BLOG POSTS BY Nora Xu

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Marketing with Purpose: One Asian American marketer’s perspective

In light of recent violence against Asian Americans and Pacific Islanders, one Microsoft Advertising employee shares her perspective on current events, and what marketers can do to help stop Asian hate.

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Accelerate your digital strategy with new product experiences

At Microsoft Advertising Elevate, many new advertising products and feature updates were announced. Learn about the new tools being made available to improve your digital search, display, and native campaigns.

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Building business value through trust, love, and loyalty

We conducted research to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value. Get insights on the opportunity trust creates for brands to develop an authentic relationship with consumers.

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Maximising purchase consideration through the trust curve

Trust is pivotal between a brand and its consumers. It serves as the foundation for love and loyalty, which lead to purchase consideration. Learn about the trust curve, and consumer expectations that build the laddering effects of trust, love and loyalty.

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