MJ DePalma

Microsoft Advertising conducted a series of research studies to help determine how inclusion in advertising plays a role with consumers. We share our insights along with actionable tactics to help you apply these research findings.

Brand strategy for a global emergency: Help people survive and thrive

24 April 2020

7-minute read

MJ DePalma

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To help your business survive and thrive in a global pandemic, we explore lessons from psychology, the skillset of first responders, and the art of storytelling.

Inclusive Marketing: Why it’s essential for your brand

27 January 2020

9-minute read

MJ DePalma

Insights

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Learn about Inclusive Marketing and the key elements that uncover a new framework for innovation, business relevancy and brand preference. Gain insight on the difference between diversity & inclusion and Inclusive Marketing, and how they relate.

As marketers, we need to take a closer look at the experiences we design for our customers. There are one billion people in the world living with a disability. If our marketing is not accessible to them, we're leaving a lot of opportunities on the table.

Webcast: Modern Marketing is Accessible Marketing

09 January 2019

2-minute read

MJ DePalma

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Learn about the value of making your marketing accessible to ensure you’re not missing out on a large swath of potential customers: over one billion people in the world living with a disability. Our Modern Marketing is Accessible Marketing webcast will get you started.