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Microsoft Advertising Blog

MJ DePalma

Head of Inclusive Business Impact, Microsoft Advertising

BLOG POSTS BY MJ DePalma

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Inclusive prompt engineering: How to boost your ad performance with better copywriting

Combining these three powerful tools – Microsoft Copilot’s generative AI, strategic prompt engineering skills, and inclusive advertising insights – advertisers can aim to outperform their baseline ad campaign performance while saving time and effort.

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New Marketing with Purpose Business Attributes showcase brand values

Marketing with Purpose is a critically important component in authentically demonstrating diversity and inclusion for your business. We’ve added four more business attributes to our growing list and extended their availability to European markets.

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Marketing with Purpose course: Accelerate brand loyalty and growth

Marketing with Purpose can accelerate business growth and help create authentic connections between brands and their customers. Complete the new Marketing with Purpose course to learn marketing tactics and data-driven actions to build brand trust.

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9 steps to build trust: Ethical advertising principles

People are looking for brands to be authentic and act with purpose, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. Learn how to do it.

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