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Microsoft Advertising Blog

Kelli Kemery

Senior Market Research Manager, Microsoft Advertising

BLOG POSTS BY Kelli Kemery

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A woman sitting at a table smiles while looking at a laptop computer.

Reach tech-savvy consumers who are on your holiday “nice list”

As the separation between the physical and virtual worlds becomes far less pronounced, evolving digital tools will extend consumers’ experience of the world, facilitating new ways to engage with products—and with each other.

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Research: Optimise your holiday campaigns now

Microsoft Advertising asked online shoppers what their plans are this pandemic holiday season. Our research highlighted trends that should be considered when optimising your campaigns. Learn about what we recommend to make this season a success.

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Building business value through trust, love, and loyalty

We conducted research to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value. Get insights on the opportunity trust creates for brands to develop an authentic relationship with consumers.

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