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Microsoft Advertising Blog

John Cosley

Senior Director, Brand Marketing, Microsoft Advertising

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BLOG POSTS BY John Cosley

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The value of overlapping audiences

In October 2021, Microsoft launched Windows 11 to help improve productivity and multitasking. While Windows 11 empowers people to do and achieve more, it also empowers advertisers to reach audiences at multiple touchpoints in the purchase journey.

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Resurgence of the personal computer (PC) as the productivity hub for work and life

As digital acceleration continues, people are settling into a new norm where hybrid work is the reality. Learn how the launch of Windows 11 has created new ways for Microsoft Advertising advertisers to connect with their audiences when and where they are getting work and personal tasks done.

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How zero-party data is changing trust and relevance in advertising

We’re finally at the point of building real trust, transparency, and relevance with zero-party data. Learn more about what zero-party data is and how to use it, as well as why you should include it in your advertising strategy to build trust into the future.

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How propensity to purchase can accelerate advertising results

As work and life blend, there’s a new way to think about audience targeting. Explore our insights and get up to speed on the recent shifts in consumer behaviour and privacy, which are creating permanent changes in how people engage with brands.

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Connecting with audiences across work and life

One of the most unique ways that Microsoft Advertising can help marketers is by connecting them with audiences at the intersection of work and life. Our approach to partnership is providing access to audiences that can help grow our clients’ business.

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