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Microsoft Advertising Blog

Happy Thorp

Executive Business Admin, Microsoft Advertising

BLOG POSTS BY Happy Thorp

Page 1 of results

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Discover how to extend your high-performing PLA campaigns

PLA Extension is the first fully integrated retail media solution that allows you to serve product ads both onsite and offsite with a single budget, while automatically optimising for the best balance of performance and reach.

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Search ads for retail media programmes: A non-targeting solution to keywords

Explore the new solution Microsoft PromoteIQ has launched to target shoppers based on the categories they browse and leverages keywords as a booster for campaign bids.

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Boost sales and expand brand awareness with PromoteIQ Offsite

Learn about Microsoft PromoteIQ, a holistic retail media platform that allows retailers to help their brand partners connect with shoppers at every stage of the customer journey as they move from awareness through to conversion.

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