How would using a different bid strategy, or a different kind of targeting, affect your ad campaign's performance? Would it be better, worse, or basically the same? Now you can run an A/B test to find out.
With Microsoft Advertising experiments, you create a duplicate of a search campaign that receives a split of your original campaign's budget and ad traffic. Then, you can:
- Try out changes in the experiment.
- See how the experiment performs compared to the original campaign.
- If you like the experiment's results, apply the changes to the original campaign or create a whole new campaign.
Here are examples and tips for working with experiments, as well as additional details on our new cookie-based capability.