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The impact of lockdowns on the Financial Services category in the UK

December 2020

Microsoft Advertising Insights provides an overview of the Financial Services category before winter lockdowns in the UK. We look at a rebound analysis, device trends, demographic changes and top of mind categories to help inform advertisers ahead of the upcoming lockdowns.

A summary of trends and opportunities:

  • Scoring the rebound: A rebound analysis shows market stability across major insurance and lending categories
  • The Rise of Mobile: A marked increase in mobile impression share, review budgets to account for updated device traffic trends
  • Lifestyle changes: Energy providers may be top of mind as consumers spend more time at home, and other lifestyle changes such as pet adoptions and insurance remain

Download the PDF to read more about the Financial Services category in the UK and how lockdowns are affecting the category.

 Download the insights