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UK: Credit Cards and Loans & Lending performance

February 2021

  • Article
  • Financial services
  • Research

Microsoft Advertising Insights looked at the recent trends on the Microsoft Search Network within the Credit Cards and Loans & Lending categories in the UK. We dug into search trends, recovery insights, and brand vs. non-brand query results.

In Credit Cards, we observed a decline on credit lending, and in 2020 the lending peak was in March compared to the typical November-January peak seasonality. We also saw a growth in debt reduction searches, and rewards credit card searches are slowly recovering. Within Loans & Lending, clicks and cost per clicks dipped during the onset of COVID-19, but have since shown recovery. Another observation made across the categories is that generic terms tend to comprise the majority of searches.

Download the insights today to learn more and read about key trends in Home Loans & Mortgages, Personal Lending, Automotive Financing and Credit Cards.

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