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Lending Stream converts with Remarketing in Paid Search

March 2018

Digital agency lends a helping hand

Global digital agency Croud provides 110 in-house experts in the United Kingdom, United States, and Australia and a worldwide network of more than 1,000 digital marketing specialists. Working with an array of customers, it designs digital strategies that incorporate its transformational, proprietary technology and marketing tools to deliver excellent performance.

The enhanced targeting capabilities of Bing Ads Remarketing in Paid Search have allowed us to increase conversions whilst reducing cost per acquisition for our client. We couldn’t be happier with the results.

— James Ratheram, director of Premium PPC, Croud

Recapturing customers with Bing Ads Remarketing in Paid Search

Croud recommended using Remarketing in Paid Search for Lending Stream’s Bing Ads campaigns. With this solution, Lending Stream could target key prospects who had previously engaged with its website and encourage them to take the next step of using its service. This strategy has had an amazing impact on Lending Stream’s paid search performance. The company has increased its conversion rate by 80% and lowered its cost per acquisition (CPA) by 77%. “The enhanced targeting capabilities of Bing Ads Remarketing in Paid Search have allowed us to increase conversions whilst reducing the cost per acquisition for our client,” says James Ratheram, director of Premium PPC at Croud. “We couldn’t be happier with the results.” Such success has encouraged Lending Stream to continue using Bing Ads and Croud to enhance its paid search performance.

Download the infographic to take Croud and Lending Stream’s story with you.