Bing Ads helped Karma Mobility reach a different audience, a more targeted one willing to spend on needed solutions or services. By working with its marketing consultant at Infoserve, Karma Mobility achieved a 37% conversion rate — its highest rate on any paid search platform. Those extra clicks resulted in additional online forms being completed. The comparatively inexpensive cost per click (CPC) with Bing Ads also helped the campaign get a great return on investment (ROI). “Bing Ads gives us an amazing return on investment,” says Mark Duffield, general manager at Karma Mobility. “It’s fantastic value for the money for the level of online exposure we receive.”
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