Since it began using Bing Ads, Intersport has seen high return levels, both in e-commerce transactions and store foot traffic.
“We’ve seen an increase in traffic since using Bing Ads,” says Lidenmark. “Our paid search activity has helped us spread knowledge of Intersport’s physical stores and special offers, which has resulted in more sales.”
During the summer of 2017, Intersport recorded a great season both online and offline using Bing Ads. That’s reflected in the data. Compared to leading competitors, Bing Ads delivered a 15% lower cost per click (CPC) and a 28% increase in the average order value. Bing Ads also delivered a return on ad spend (ROAS) 74% higher than the leading alternative. “It’s a fantastic set of results that’s reflected in the higher foot traffic and sales we’ve experienced,” Lidenmark says.
Finally, Bing’s growth in the Swedish market, which has increased by 140% over the past two years, has not gone unnoticed by Intersport. “The Bing Ads local team in Sweden has expanded, which means it can support us even more effectively,” Lidenmark says. “Plus, now more features are being introduced in other markets, so we’re in a better position than ever to replicate this success in other markets.”