Helloprint saw increases in traffic, revenue and orders
Since using these features as part of its Bing Ads online marketing strategy, Helloprint has seen a noticeable increase in search volume. “In the Netherlands, for example, traffic from the Bing Network to our website has increased by one-third. We’ve seen our order numbers increase by 33% on the Bing Network and revenue by 39%,” says van Breemen.
The success can be seen across all Helloprint’s active markets: the Netherlands, Belgium, France, Spain, the United Kingdom, Ireland, Italy and Germany. Traffic, orders and revenue from Bing Ads campaigns have all increased by 27% on average month on month.
Bing Ads is also helping with new markets, ones in which Helloprint is entering with smaller budgets. With the additional exposure Bing Ads provides and the low cost per click (CPC) it delivers, Helloprint has been able to optimise its Bing Ads budgets and stretch its paid search investment.
“Bing Ads results have surpassed even our optimistic expectations,” van Breemen concludes. “Bing Ads allows us to increase our visibility online, helping us become one of the world’s largest print platforms.”