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Microsoft Audience Network data

October 2022

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Vertical market segments

Data about users on the Microsoft Audience Network

All demographics

Age

66% are under the age of 45

Gender

50% are female and 50% are male

Education

49% graduated from college

Income

33% have household income in the top 25%

Marriage

39% are married

Children

51% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

31% report having a disability

Automobile

57% are planning to purchase an automobile in the next 3 months

Insurance

29% are planning to purchase insurance in the next 3 months

Auto demographics

Age

70% are under the age of 45

Gender

42% are female and 58% are male

Education

57% graduated from college

Income

44% have household income in the top 25%

Marriage

50% are married

Children

60% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

30% report having a disability

Decision Makers

54% are business decision makers

Executives

22% are senior business decision makers

B2B demographics

Age

65% are under the age of 45

Gender

42% are female and 58% are male

Education

60% graduated from college

Income

47% have household income in the top 25%

Marriage

47% are married

Children

59% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

24% report having a disability

Health Insurance

14% are planning to buy health insurance

Mortgage

9% are planning to refinance

Finance demographics

Age

66% are under the age of 45

Gender

33% are female and 67% are male

Education

59% graduated from college

Income

44% have household income in the top 25%

Marriage

41% are married

Children

51% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

20% report having a disability

Domestic Travel

35% planning to purchase a domestic vacation

International Travel

38% planning to purchase an international vacation

Travel demographics

Age

71% are under the age of 45

Gender

52% are female and 48% are male

Education

56% graduated from college

Income

39% have household income in the top 25%

Marriage

37% are married

Children

46% have children living at home

LGBTQ+

14% identify as LGBTQ+

Disabilities

26% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

63% are under the age of 45

Gender

52% are female and 48% are male

Education

50% graduated from college

Income

36% have household income in the top 25%

Marriage

40% are married

Children

52% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

30% report having a disability

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